Here is why e-dr. Network is safe and secure when you place an order.

Your Privacy
At New Era Optical/e-dr. Network, we are committed to protecting your privacy. We use the information about you to process orders and to provide you with a more personalized shopping experience.

Only licensed eyecare professionals can place orders with New Era Optical/e-dr Network. We do not sell to consumers, nor do we let consumers access this site. You must register your practice to obtain a user name and password to access our Web site.

Will New Era Optical/e-dr Network disclose information to outside parties?
New Era Optical/e-dr Network will not sell, trade or rent your name or purchase history to any company, agency or individual. It is our policy that personal information is private and confidential.

How does New Era Optical/e-dr Network protect customer information?
When you place an order through, we offer the use of a secure server. The secure server software encrypts all information you input before it is sent to us, including your name, address and other confidential information. The encrypted information is then transmitted to our IBM AS400 computer , which is protected by a Secured Socket Layer (SSL) "firewall." This is the same type of technology used by major credit card processors and commercial banks. Furthermore, all of the customer data we collect is protected against unauthorized access.

What about "cookies"?
New Era Optical/e-dr Network uses a technology called "cookies" which can be used to provide tailored information from a Web site. Cookies are tiny pieces of information stored by your browser on your computer's hard drive. Our cookies do not contain any personally identifying information. They simply allow us to provide you with features such as storing items in your shopping cart and Purchase History Database. E-dr also uses "cookies" to improve the navigation of the website for the benefit of our members. E-dr uses a service provided by WebTrends Live, you should refer to the WebTrends Live Privacy Policy to learn how they collect and use information. You can find WebTrends Live's privacy policy here:

Your consent
By using our Web site, you consent to the collection and use of this information by New Era Optical/e-dr Network You will always be informed about what information we collect and how we use it.

Questions or comments?
If you have any questions or comments about our privacy policy, you can contact us at